Range of Applaws dog food. Contains 75% meat and nio cereals, Why 75% meat ? because dogs are carnivores. Its really that simple. Being a carnivore means that they need meat to thrive and be healthy. Dogs metabolize or absorb the protein found in meat far better than that found in cereals such as wheat, maize, barley, rice, sorghum and soya. Cereals are not part of a dogs natural diet, meat is. Cereal protein isnt good for your dog so you wont find it in Applaws.